For as long as I can remember, fitness has been a central part of my life. Whether it was pushing through grueling workouts in high school with my older brother, optimizing nutrition in the kitchen with my dad, who was an amazing cook, or helping others reach their goals in and outside of the gym. Since I was a kid I have been surrounded by physical fitness. But along the way, I noticed a few problems—too many supplements on the market that was tasteless, ineffective and super expensive. Most of them are packed with artificial fillers, misleading labels, and promises that didn’t deliver. I just knew there had to be a better way.